Privacy Policy

We are committed to protecting your privacy on-line. We appreciate that you do not want the personal information you provide to us distributed indiscrimiately and here we explain how we collect information, what we do with it and what controls you have.

Who we are?

The website is owned by 101senses LLC and the Data Controller is the IT-support of 101senses LLC. The Data Controller is responsible for and controls the processing of your personal data in accordance with the Data Protection Act 1998 (the "Act").

By using this website, you consent to the collection and use of information in accordance with this privacy policy.

Personal data we may collect about you

We can only provide the goods and services ordered by you if you provide us with your personal data. For the purpose of providing these services, we collect personal data about you such as: your name, address, date of birth, email address, telephone and mobile phone numbers.

We will use the information you provide for the purposes described in this privacy policy to which you agreed to at the time your data was obtained. Your personal data will be used to to:

  • Provide you with the information, goods and services offered through our website, for billing and order fulfillment
  • Provide you with the services and information offered through our website and which you request;
  • Administer your account with us;
  • Verify and carry out financial transactions in relation to payments you make online;
  • Audit the downloading of data from our website;
  • Improve the layout and/or content of the pages of our website and customize them for users; 
  • Identify visitors to our website;
  • Carry out research on our users' demographics and tracking of sales data;
  • Allow, with your consent, carefully selected third parties to send you information directly which you may find useful regarding their products and services.


We may also monitor who accesses our website, for example we may automatically collect access information about you, such as the type of internet browser you use, the website from which you have come to the our website and your IP address (the unique address which identifies your computer on the internet) which is automatically recognized by our web server such information enables us to assess our users, to build a profile. We also use cookies on various pages on our website. Cookies are small text files that are saved on your computer. This information does not directly identify you and for more information please also read or section entitled cookies.

Marketing purposes

Subject to obtaining your consent we may contact you by writing to you at your home address or calling or texting you on the telephone numbers you have provided or by e-mail with details of other products, and services, or competitions. If you prefer not to receive any marketing communications from us, you can opt out at any time. See further ‘Your rights’ below.

Facebook-Plugins (Like-Button)

On our pages are integrated plugins of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. You can recognize the Facebook plugins by the Facebook logo or the "Like-Button" ("Like") on our page. You will find an overview of Facebook-plugins here:

When visiting our pages, the plugin establishes a connection between your browser and the Facebook server. Facebook receives the information that you visited our page with your IP address. If you click on the Facebook "Like" button while you are logged into your Facebook account, you can link the content of our pages to your Facebook profile. Thereby Facebook can correlate your visit of our site with your user account. We point out that as provider of the Facebook services we have no knowledge of the content of the transmitted data and their usage through Facebook. For more information, please see the privacy policy of Facebook at http :/ / If you do not wish that Facebook can assign to visit our pages to your Facebook user account, please log out of your Facebook user account.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses "cookies", text files that are stored on your computer, to help the website analyze how users use the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. In the case of activation of the IP anonymization on this website, your IP address will be truncated within Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases the complete IP address is transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compiling reports on website activity and providing third parties with website and internet related services to the website operator. Informations about your IP-address transmitted by your browser with help of Google Analytics are not associated with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, we would like to point out, however, that in case of deactivation of cookies you may not be able to use all the features of our website to it's full extent. You can also prevent the data generation with your usage of the website (including your IP address) and transmission of them through the cookie to Google and the processing of these data by Google, by downloading a browser plugin and installing it, available at the following link:

Google AdSense

Google AdSense uses "cookies", text files that are stored on your computer, to allow the analyzis of the use of the website. Google AdSense uses so called web beacons (invisible images). Through these web beacons such information as the visitor traffic on our website may be evaluated. The information generated by cookies and web beacons on this website (including your IP address) and delivery of advertising formats are transmitted to a Google server in the USA and stored there. This information can be passed from Google to contractors of Google. Google will not associate your IP address with any other data held by you. You may refuse the use of cookies by selecting the appropriate settings on your browser, but we point out that you may not be able to use all features of this website in this case.

Using Google+ plugins (e.g. "+1 " button)

On our website you will find the so called social plugins ("plugins") provided by the social network Google+ a service of the Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 , USA (" Google"). The plugins are colored with colored visible background, for example, the "+1 " buttons on white or red. You will find an overview of the Google plugins and their appearance here:

When you visit a page of our website that contains a social plugin, your browser establishes a direct connection to Google's servers. The content of the plugin is

transmitted directly to Google from your browser and integrated into the page. Through the integration Google obtaines the information that your browser has accessed the respective page of our website, even if you don't have a profile on Google+ or are currently not logged in to Google+. This information (including your IP address) will be sent from your browser directly to a server provided by Google in the USA and stored there.

When you are logged into Google+, your visit our website can be immediately assigned to your Google+ profile. If you interact with the plugins, for example press the " +1 " button, the corresponding information is also directly transmitted to a Google server and stored there. The information will also be published on Google+ and displayed to your contacts on Google+.

Purpose and scope of data collection and the further processing and use of data by Google as well as your rights in this respect and settings options for protecting your privacy please refer to the privacy policies of Google:

If you do not want Google to collect data directly on our website and publish them on your Google+ profile, you have to logout from Google+ before your visit our website.

You can also completely delete the Google plugins and add-ons from your browser.

Use of cookies

We may also obtain information about your online movements and use of the internet. We do this by placing a ‘cookie’, which is a small file, on your computer’s hard disk. Cookies are used for several reasons, for example to recognize you whenever you visit this website ensuring you do not have to enter all your details and thereby speeding up the process so you do not have to log on each time. It will also enable us to store your personal preferences, build a profile about you and target our marketing and advertising campaigns. We cannot provide a full service to you if you disable the cookie function on your web browser so we advise you to maintain the same.

For further information about cookies and how to disable them please go to:

Privacy Statement for the Use of Twitter

Functions of the Twitter service are integrated on our website. These functions are offered by Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA. Through the use of Twitter and function of "re-tweet" the web pages you visit will be linked to your Twitter account and made known to other users. This data are also transmitted to Twitter. We point out that we, as providers of the sites, have no knowledge of the content of the transmitted data and their use through Twitter. For more information, please see the privacy statement of Twitter here: can change the privacy preferences of your Twitter account under:

Creation of pseudonymous user profiles for web analytics

This website uses AddThis a web analytics service offered by "AddThis LLC", data are collected and stored, from which user profiles are created using pseudonyms. These usage profiles are used to analyze visitor behavior and to improve and to customize our offering online.

Cookies may be used. These are small text files that are stored locally on the computer and allow the visitor as a recognition when you visit our website.

The pseudonymous user profiles are collected without a separately given express consent of the person concerned.

The data collection and storage for the purpose of web analytics can be canceled at any time with effect for the future. You can set your browser to store cookies only if you agree. If you wish to accept only cookies of Prettify but not cookies of our service providers and partners, you can select "block third party cookies" setting in your browser.

You can find informations about how to refuse cookies and how to deactivate already installed cookies via the Help function of your browser.

Disclosure of your personal data

We may disclose your personal data:

  • To other companies within our group;
  • If we sell our business to a third party;
  • To our agents and service providers (e.g. providers of web hosting or maintenance services);
  • In any other case where we are required to do so by law or if we believe that such action is necessary to prevent fraud or cyber crime or to protect the website or the rights, property or personal safety of any person.

We may also disclose aggregate statistics about visitors to our website, customers and sales in order to describe our services to prospective partners, advertisers, sponsors and other reputable third parties and for other lawful purposes, but these statistics will include no personally identifiable information.


We place great importance on the security of all personally identifiable information associated with our users. We have security measures in place to attempt to protect against the loss, misuse and alteration of personal information under our control.

We will use technical and organizational measures to safeguard your personal data, for example:

  • Access to your account is controlled by password and username which are unique to you; 
  • We store your personal data on secure servers;
  • Payment details are encrypted using SSL technology.

You should bear in mind that submission of information over the internet is never entirely secure. We cannot guarantee the security of information you submit via the website whilst it is in transit over the internet and any such submission is at your own risk. All we can do is use all our reasonable efforts to safeguard your data and ensure that we maintain a reliable and safe environment to use your data.

It is advisable to close your browser when you have finished your user session to help ensure others do not access your personal information if you use a shared computer or a computer in a public place.

Your rights

If you are concerned about your data, you have the right subject to the payment of a small fee (currently £10) to request access the personal data which we may hold or process about you.

You have the right to require us to correct any inaccuracies in your data free of charge.

Right to prevent marketing

At any stage you also have the right to ask us to stop using your personal data for direct marketing purposes. You can opt-out any time by sending us an e-mail with a request to do so.